Landed at this place late night ,concluding a longish road trip from Mumbai. The theme of the trip being no pre-bookings no committed agenda, hotels were researched a couple of hours away from Indore; reviews scanned hurriedly (TripAdvisor et al), Effhotel emerged as one of the front leaders & so we landed there about 2300 hrs. Expectations , apart from fresh sheets , a warm bed were near zero we all just wanted to hit the bed. What a pleasant surprise this place turned out be..modern and contemprory to an extent , this Hotel has high levels of hygiene, well appointed rooms and very courteous staff. Top it all the Food is excellent & the spread at breakfast though not lavish has sufficient variety to suit most. Add to this a tariff of INR 3800 (breakfast and taxes inclusive for double occupancy) , this place is a steal.